![]() ![]() ![]() Through these shares, new viewers discover our content.An enthusiastic percentage of that audience shares or forwards our email.We send that email to a loyal audience base.We compose an email that includes an attractive link to a video on our website.This is how we combine the superpowers of video and email to build Wistia’s audience: Since 2011, we’ve been using this magical combination to cultivate a growing audience. Given that email is the primary vehicle we use to stay in contact with our audience, it’s proven to be the most effective way to get our videos in front of receptive eyes. ![]() This used to be possible only by getting people to your website.īut now, many email marketing tools offer interactive forms and widgets within the body of the email, so don’t rule out option B if your ultimate goal is conversions. We wanted them to read another article, watch another Wistia video, and ultimately sign up for more content or our product, all while learning about video marketing. We wanted them to share a link with their friends. We wanted recipients to comment and start discussions. In the past, the goal of most of our emails was to get people to leave their inboxes and consume content on our website, for multiple reasons.
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